Adam Smith, PhD
PRINCIPAL RESEARCH ASSOCIATE
Dr. Smith is a cognitive psychologist who is well-versed in the theoretical properties of cognition and is skilled in both empirical and literature-based approaches of vigorously investigating psychological phenomena in applied settings. As a scientific consultant, he has principally applied these abilities through deployment of user experience, health and safety, and human factors evaluations. The domains in which he has most frequently applied these approaches include traffic safety (e.g., assessing technologies ranging from seat belts to advanced school bus passing countermeasures, investigating effects of substance use on driving capabilities, evaluating the effects of device usage on perceptual, attentional, and navigational capabilities of both drivers and pedestrians) and assessments of user interactions with technologies more broadly (e.g., virtual and augmented reality devices). Dr. Smith has successfully led or participated in research on behalf of government entities (e.g., the National Highway Traffic Safety Administration [NHTSA]), non-profit organizations (e.g., AAA Foundation for Traffic Safety [AAAFTS]), and various Fortune 500 clients in the private sector. Dr. Smith has a demonstrated record of success on projects spanning many areas in the development, assessment, and implementation of technologies and procedures designed to improve safety and usability in a variety of contexts.
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